A legacy custom Laravel platform held years of orders, customers, and content — slow to change, expensive to maintain, and blocking international growth.
Architected and led a full migration to Shopify Plus: data modelling and migration, theme rebuild, app rationalisation, redirect strategy, and a phased regional cutover.
- Millions of records migrated with reconciliation checks
- Zero-downtime cutover across regions
- 40% faster page loads post-launch
- Dramatically simplified day-to-day operations